It’s no revelation that the rapid evolution of technology today has proved, in some cases, the Hotel Industry’s worst enemy.
Yes, mobile technology and the Airbnb effect are a threat, but more recently, a major concern has been the inability to keep up with modern technology in order to serve customer expectations in Hotels
And no, when we say modern technology we don’t necessarily mean you need to comply with the Aloft Hotel’s standards; a robotic butler is not a must-have for most guests.
But, we are living in a time where free wi-fi is expected as standard, and in order to remain competitive there is a temptation to invest in high-tech to support the customer experience.
VR/AR, AI and real-time engagement are no longer for just early adopters and innovators, such technology is being used everyday in hotels, even if this means ordering room service via AI systems.
But here’s the really important point, so many hotels are focused on supplying their customers with modern tech, that they forget about their employees.
Happy staff = happy guests. Cliché, but absolutely true.
Robotics haven’t quite taken over the hotel industry (yet!), so it is paramount that the forefront of your hotel, those who represent you, those who make a human connection with your guests, are happy. And what makes them happy?
The peace of mind that they can do their job effectively, with minimal stress, the ability to hit targets without overruns.
But what happens when the consumer tablet that Housekeeping are relying on is dropped and breaks? Or the commercial smartphone that is used to take orders packs up because it gets wet?
Down-time, overruns, disputes, and unhappy employees.
And this happens over and over again in a counter-productive cycle until employees are at their wits end. The solution to which is Ruggedised devices – those that have been drop-tested, are waterproof, can withstand extreme temperatures and are dustproof.